The first thing your consumers do online in a typical day reveals a lot about their priorities. It not only sets the pace for the rest of their daily online activities, but highlights intrinsic motivators that drive their online interactions.Our research shows that consumers who begin their day on email tend to check email more throughout the course of the day. They also tend to be more task-oriented online than people who start their day on Facebook or Twitter, and while they may still actively participate in those channels, this task-oriented approach influences how they interact with brands in social media. Regardless of whether they’re interacting with a company on email, Facebook, or Twitter, email-first individuals are more likely to approach online interactions with the goal of finding deals, promotions, or new product information.Constant Contact Authorized Local Experts are dedicated to educating small businesses, nonprofits and organizations on how to achieve success through email and social media marketing. Local Experts are authorized by Constant Contact to deliver our field-tested seminars because of their proven expertise, passion and commitment to working with Constant Contact in their local community.
Social Media Marketing
In 21st century society the consumer is educated and involved. Information is received through many different channels, with social media being the most relevant. Facebook, Twitter, LinkedIn and many more; the social media landscape is continuously growing. In business the best way to cash in on this is to connect with consumers by directly contacting them in a social environment. As a result, the power of your message is heightened and the relationship is strengthened. This course will allow you to spread that message, to customers, in a way that will market your product effectively.
QR Codes and Short URLs
Smart-phones are our greatest mobile tools. A great business plan uses this to its advantage. To fully cover your business it is important to incorporate a physical marketing strategy that takes into account smart phones capabilities. The best way to do this is through the use of QR Codes. A QR Code is an effective way to efficiently tie your online and offline marketing effort, and can have an impact on your ROI (Return On Investment). This course will teach you how to use QR Codes to their maximum potential.
Online Advertising and Search Engine Marketing (SEM)
In our world today, more and more time is being spent online. How do you take advantage of that? Through online advertisements. Advertising on the web is a cost effective strategy to spread the word about your business, but it can be extremely difficult. People do not respond well to poor ads. In fact, a poor ad can be more harmful than beneficial. Therefore, this course will focus on optimizing your ads potential through use of keywords and landing pages.