Digital Marketing Services
Email Marketing
The first thing your consumers do online in a typical day reveals a lot about their priorities. It not only sets the pace for the rest of their daily online activities, but highlights intrinsic motivators that drive their online interactions.
Our research shows that consumers who begin their day on email tend to check email more throughout the course of the day. They also tend to be more task-oriented online than people who start their day on Facebook or Twitter, and while they may still actively participate in those channels, this task-oriented approach influences how they interact with brands in social media. Regardless of whether they’re interacting with a company on email, Facebook, or Twitter, email-first individuals are more likely to approach online interactions with the goal of finding deals, promotions, or new product information.