Those who live in New York City will no longer have to drive to a Wal-Mart store to buy products from Procter and Gamble. They can vote for a truck full of P&G goodies that they can purchase at prices that is the same as what they would pay at Wal-Mart.
Launched on June 7, the P&G truck will be touring around New York for a full month. The truck will be distributing free product samples along with the merchandise. It will also have eight different QR codes for the multinational company’s biggest products, including Head and Shoulders shampoo, Iams Dog Food and Gillette Fusion ProGlide. There is also a QR code that you can scan so that you could shop for your everyday needs.
All purchases are delivered right to your doorstep.
But how do you know just when and where the shopping truck would show up? Easy, follow @PGMobile on Twitter and get up to the minute updates on where the trucks will be. You can also request for the truck to show up near your office or apartment.
This is the first outing of the @PGMobile shopping truck, but it would not be the last. Already, there are plans to do the same in Chicago. This time, however, bus shelters would be sporting the QR codes instead of mobile trucks.
If you want to know when and if a similar campaign is coming to your city, you can follow Procter and Gamble on Twitter using the special handle @PGMobile, which is dedicated to the campaign.
We have seen a lot of similar efforts from all over the world, but this is the first time that a giant like Wal-mart partnered with another giant and streamlined the offerings. Tesco in South Korea basically offered a line of products that did not come from a single brand. The P&G and Wal-Mart campaign is notable not just because of the heavyweights behind the campaign, but also because of the convenience it brings to everyone. Plus these are products that you use daily, amplifying the convenience factor. Now could you imagine having these shopping trucks around every day and not just for a month?